Case Study: Noosa drives standout growth and premium brand engagement with BSSP

Noosa boosts growth 20% at a major retailer with BSSP

The customer Noosa faced a challenge in the crowded yogurt category, where brands competed on health claims and discounts rather than premium experience, leading to stagnant sales. The vendor BSSP was tasked with making consumers see Noosa as a superior and more enjoyable product.

BSSP's solution was to center a 360-degree campaign around the product truth and Australian heritage, encapsulated in the idea "Aussies Don’t Skim," to make Noosa synonymous with a full-on, no-holds-barred approach. This campaign drove a significant turnaround, with the brand outpacing the category in sales growth and achieving a 20% sales increase at a key retailer. BSSP also helped Noosa achieve a Net Promoter Score 9 points higher than the category average in 2024.

Noosa