Case Study: Maersk Line strengthens sustainability strategy with BSR

Maersk Line: Developing a ‘Future-Proofed’ Sustainability Strategy

Maersk Line, the world's largest container shipping company, faced pressure to reduce its significant environmental and social impacts. Seeking to turn this challenge into a competitive advantage, its leaders engaged BSR to help develop a "future-proofed" sustainability strategy and a unique customer value proposition.

BSR collaborated with Maersk Line to build a comprehensive sustainability approach. This involved an internal review, an analysis of future trends, and the development of a new vision with clear objectives and key performance indicators. As a result, Maersk Line integrated sustainability into its core strategy and customer value proposition. BSR's work helped the company achieve measurable impacts, including a commitment to reduce carbon-dioxide emissions by 25% and a switch to low-sulfur fuel in Hong Kong that cut local sulfur-dioxide emissions by up to 95%. The company also received the European Business Award for Environmental Awareness.

Maersk Line