Case Study: China Mobile advances corporate responsibility reporting with BSR

China Mobile: Advancing Corporate Responsibility Reporting

China Mobile, a major telecommunications company, engaged BSR to advance its corporate responsibility reporting. While sustainability reporting was common in other regions, it was a newer practice for businesses in China. The company's challenge was to develop a more sophisticated approach for its 2007 report to communicate its sustainability efforts effectively.

BSR assembled a global team with telecommunications industry expertise, knowledge of international reporting standards, and an understanding of Chinese business culture. The team conducted extensive interviews across China Mobile's operations to understand its corporate responsibility approach. As a result, China Mobile published a highly-praised 2008 report that provided a clear view of its strategic management of corporate responsibility. This effort led to the company becoming the first mainland Chinese firm listed on the Dow Jones Sustainability Index. BSR's work helped China Mobile successfully integrate nonfinancial criteria into its decision-making.

China Mobile