Case Study: The Sanctuary Group unifies 7 fitness brands and engages 1M+ members with bsport

The Sanctuary Group runs 7 brands and 14 studios with bsport

The Sanctuary Group, a major boutique fitness company in France, faced the challenge of managing its seven distinct fitness brands and fourteen studios as a cohesive whole. They needed a solution to reduce administrative overhead, maintain brand consistency, and provide a unified experience for over one million members without drowning their teams in complexity.

By implementing the bsport platform, the group gained a single back office to manage all operations and a unified app for members to discover and book classes across all brands. This solution from bsport enabled 100% personalized marketing campaigns, streamlined coach invoicing, and improved real-time communication. The result was a powerful engine for member retention and cross-brand discovery, allowing The Sanctuary Group to operate efficiently at scale while continuously refining its offerings.

The Sanctuary Group