Case Study: Champion Safety boosts brand awareness and trust with BSI Kitemark certification

How BSI Kitemark™ Certification is Helping Increase Awareness of the Champion Brand

Champion Safety, a small but influential equestrian safety brand, needed to strengthen trust in its helmets and body protectors as it expanded internationally, particularly into the US. With a reputation built on decades of innovation and rider protection, the company wanted independent proof that its products consistently met the highest safety and quality standards.

BSI provided Kitemark certification and ISO 9001 quality management system certification, giving Champion Safety third-party reassurance that its products and processes met rigorous standards. The BSI Kitemark helped increase awareness of the Champion brand and explain higher safety levels to customers, while also supporting its strong reputation, with Champion helmets worn by more than 50% of the UK riding population.

Champion Safety

Tony Palkowski

Technical Director