Case Study: Sense Biodetection launches Veros COVID-19 globally with Bryant Brown

Sense Biodetection launches Veros COVID-19 in 15 minutes with Bryant Brown

Sense Biodetection developed the Veros™ COVID-19 point-of-care test and faced the challenge of marketing it globally while also positioning the company as an attractive acquisition target. The vendor Bryant Brown was engaged to help with this product launch.

Bryant Brown created the campaign's foundational positioning, messaging, and branding, then collaborated with its global affiliate to execute an omnichannel marketing plan across Europe and South America. The successful campaign generated enthusiastic reception for the product and positioned Sense Biodetection for acquisition, which was completed by Sherlock Biosciences in January 2023 before the planned US launch even began.

Sense Biodetection