Case Study: Avanos achieves above-market product launch results with Bryant Brown

Avanos launches two products with Bryant Brown, driving $673 million in CORTRAK 2 sales

The customer, Avanos Medical, faced the herculean challenge of simultaneously launching two new medical products: the CORTRAK* 2 Enteral Access System and the CORGRIP* SR system. They enlisted the healthcare marketing agency Bryant Brown to create and deploy launch campaigns for both products in the U.S. and global markets.

Bryant Brown developed distinct campaign concepts, foundational messaging, and a range of digital and print tactics for the launches. The results were highly successful, with CORTRAK 2 achieving net sales of $673 million, a figure that exceeded the market growth rate. Furthermore, CORGRIP SR sales significantly contributed to a 10% revenue growth for its division, solidifying Avanos as a market leader.

Avanos Medical