Case Study: Museum of Illusions New York improves ticketing and capacity management with Brushfire

Unmatched support, capacity management, and time slots equipped MOI to better serve their guests

The Museum of Illusions New York was facing significant revenue loss due to an inability to prevent ticket sharing and manage venue capacity effectively. Their previous system, which operated on a first-come-first-serve basis, provided little data and could not integrate with their existing Square payment processor. These challenges led them to seek a new ticketing solution from vendor Brushfire.

Brushfire provided a comprehensive solution featuring single-use QR codes to eliminate ticket sharing and a time slot system for precise capacity management. The platform's seamless integration with Square was a key factor in their decision. By implementing Brushfire, the museum gained control over attendee levels, eliminated lost revenue from shared tickets, and acquired valuable data to inform their operations.

Museum of Illusions New York

Justin Butler

Supervisor of Operations