Case Study: Genesis Children’s Theatre avoids overselling and streamlines assigned seating with Brushfire

Ticketing support was needed to avoid overselling shows in a limited-capacity space

Genesis Children’s Theatre, a North Texas youth theatre group, needed a specialized ticketing solution to avoid overselling its limited-capacity shows. Their previous system led to frustrated families when seats sold out and caused a chaotic rush for open seating. They sought out Brushfire for a platform that could provide customizable seating charts, controlled ticket caps, and assigned seating.

By implementing Brushfire’s ticketing service, Genesis gained the ability to create custom venue maps for each production and set firm capacity limits to prevent oversales. This allowed patrons to purchase specific seats in advance. The results included the elimination of mayhem at shows and the ability to sell tickets to 144 annual performances efficiently. Brushfire's solution also enabled a tiered pricing structure for premium seating, providing greater financial support for the theatre.

Genesis Children's Theatre

Neicole Woodall

Founder & Executive Director