Case Study: XO Marriage improves event planning and guest check-ins with Brushfire

Streamline check-ins and support your guests, no matter how many locations you use

XO Marriage, a nonprofit organization dedicated to helping couples through events and resources, faced the challenge of expanding its reach by hosting conferences in new venues across the country. This required adapting to different church layouts and on-site teams, which introduced unknowns in logistics, spatial planning, and guest management. To streamline this process, XO Marriage partnered with the event management vendor Brushfire to utilize its ticketing, registration, and seating chart tools.

Using Brushfire’s suite of services, including Custom Seating Charts, Ticketing and Registration, and Marketing Emails, XO Marriage gained greater control and flexibility for each unique venue. The solution enabled tiered pricing, efficient check-ins via a customized event app, and proactive communication with attendees. Brushfire’s tools helped XO Marriage successfully manage events for thousands of guests, averaging 20,000 in-person attendees annually, while strengthening partnerships with host churches through detailed reporting.

XO Marriage

Marcus Bowen

Events Director