Case Study: The Lights of Christmas streamlines ticketing and attendee support with Brushfire

Keeping things merry & bright for this popular drive-thru Christmas attraction

Brushfire helped The Lights of Christmas, a popular drive-thru holiday attraction, manage significant operational challenges. The event needed to efficiently control vehicle capacity in 15-minute intervals and offer add-on sales to reduce walk-up lines. Furthermore, they lacked the manpower to handle high volumes of last-minute customer inquiries and ticket exchanges during their hectic season.

Using Brushfire's ticketing platform, the event sold timed entry tickets and conditional add-ons without incurring extra fees. Crucially, Brushfire's Attendee Support team managed over 1,300 customer communications, saving the event an estimated 5,000 minutes of staff time. These Brushfire solutions enabled a smooth experience for over 17,000 vehicles without any capacity issues.

The Lights of Christmas

Marlene Smith

Guest Services Manager