Case Study: City First Church boosts virtual event engagement with Brushfire

Keep attendees engaged and and maintain a personal touch with virtual events

City First Church, a multi-campus church in Rockford, Illinois, faced a critical challenge when the COVID-19 pandemic threatened their large, in-person women's conference, which had thousands of registrants. They needed to pivot the event online quickly to maintain connection and engagement while ensuring a seamless experience for attendees, including an older demographic. They turned to their existing event technology vendor, Brushfire, to adapt their Brushfire Ticketing and Registration service for a virtual format.

Brushfire provided the solutions needed for a successful virtual pivot, including Authentication and Paywall control for secure access and a simple-to-use online platform. Using Brushfire's features, the church hosted a pre-recorded simulated live event with real-time chat hosted by staff, interactive altar calls, and one-on-one connections. The results were highly positive, with staff and attendees praising the experience. Brushfire's analytics provided valuable data on viewership, and the online event ultimately helped the church engage a new, broader audience, making their online service the most attended.

City First Church

Kristen VanDynHoven

Events Coordinator