Case Study: Piney Park achieves streamlined holiday ticketing with Brushfire

Creating Holiday Magic with the Gift of Partnership and Streamlined Ticketing

Piney Park, a family-owned attraction in Marshall, Texas, faced the challenge of launching a new holiday event with no prior experience in ticketing or management. They needed a comprehensive system to handle online and in-person sales, along with extensive training and support for their staff, to ensure a smooth first-season experience for their guests. They partnered with Brushfire for its event ticketing and management services.

Brushfire provided Piney Park with a complete solution, including on-site specialist training for staff, rental equipment like iPads and printers, and a seamless integration with the Square payment gateway. This support streamlined payments and improved operational efficiency. As a result, Piney Park welcomed nearly 65,000 attendees in its first seasons and was on track to increase its Christmas season revenue by 30 percent.

Piney Park

Jimmy Coulter

Operations Manager