Case Study: Mitsubishi Electric boosts lead generation and brand awareness with Brunner’s data-driven media strategy

Mitsubishi Electric boosts call and lead volume 30% with Brunner

Mitsubishi Electric Trane US (METUS), a provider of ductless and ducted HVAC solutions, faced the dual challenge of low brand awareness and a lack of measurable lead generation. They partnered with the vendor Brunner to develop a data-driven growth strategy to address these issues.

Brunner implemented a comprehensive strategy that built the brand with breakthrough creative and built the business with regionally targeted campaigns and a sales app for contractors. This solution from Brunner successfully increased call and lead volume by 30% in the first three months, achieved six years of year-over-year lead generation growth, and increased ranked keywords by over 10%.

Mitsubishi Electric