Case Study: Goodwill of North Georgia boosts sales and donations with Brunner

Goodwill of North Georgia boosts same-store sales 4.5% with Brunner

Goodwill of North Georgia, a nonprofit with 100% brand awareness, faced the unique marketing challenge of finding new drivers to grow store traffic, increase basket size, and motivate both shoppers and donors. To help drive the organization forward, they partnered with the vendor Brunner on an integrated campaign.

Brunner developed an authentic and fully integrated campaign titled "Go Big on Good," which leveraged consumer insights about the importance of social impact. This approach successfully increased sales, guest traffic, and donation size. The measurable results included a 4.5% increase in same-store sales, a 16% growth in total sales, a 5% increase in transactions, and a 1.2% rise in value per transaction.

Goodwill of North Georgia