Case Study: Superdry accelerates 3D product development with Browzwear

Superdry cuts sample needs and speeds approvals with Browzwear

Superdry, a leading UK contemporary clothing brand, needed to diversify its sizing strategy to cater to a wider global audience and eliminate sizing inconsistencies. To achieve this and explore different fit profiles, the company sought a digital solution and partnered with Browzwear and its 3D design software, VStitcher.

By implementing Browzwear's VStitcher, Superdry collaborated with WAIR to create data-driven 3D avatars and built a core block library. This allowed them to visualize and assess garment fit digitally in proportion to a real human body, drastically reducing the need for physical samples. As a result, Superdry can now create, amend, and approve styles much quicker, establishing a more efficient workflow as a foundation for their ongoing digital transformation.

Superdry