Case Study: KOOKAÏ cuts samples by 50% and speeds development with Browzwear

Kookai cuts samples by 50% with Browzwear

Kookai, an Australian women's fashion label, sought to enhance its speed to market and streamline its development process. The challenge was to reduce the extensive time and resources traditionally required for physical sample creation. To address this, they partnered with vendor Browzwear and adopted its 3D design solutions, including VStitcher and the Fabric Analyzer (FAB).

Browzwear's solution provided accurate 3D simulation and fabric digitization, which seamlessly integrated with Kookai's existing systems via an Open API. This allowed for immediate technical and fit changes, enhanced collaboration, and earlier decision-making. The results were significant, with Kookai reducing its sampling by 50%, leading to huge cost and time savings. This efficiency gain allowed them to often move directly to pre-production without mockups, accelerating their time-to-market.

Kookai