Case Study: Columbia transforms 3D design collaboration with Browzwear

Columbia eliminates multiple physical sampling rounds with Browzwear

The outdoor apparel company Columbia sought to streamline its lengthy and tedious product development process, particularly around pattern changes, grading, and sizing. To address this challenge, Columbia partnered with Browzwear and implemented its 3D fashion design software, VStitcher.

Browzwear's solution transformed interdepartmental communication by providing superior tools for visualizing and discussing pattern changes. By building trust in the accuracy of the digital prototypes and training teams on this new visual language, Columbia successfully eliminated rounds of physical sampling. This allowed them to perfect garments digitally and make informed decisions faster, significantly accelerating their time to market and improving their first physical prototypes.

Columbia