Case Study: Seven Seas Worldwide boosts quotation and booking conversions with Browser London

Seven Seas Worldwide boosts quotation and booking UX with Browser London after 4 years of user feedback

Seven Seas Worldwide needed to improve the conversion rate optimization (CRO) for its quotation and booking platform. The challenge was to balance comprehensive data collection with user experience, transform user feedback into a cohesive design, and solve complex technical issues like Chinese language support. Browser London was brought in as a partner to address these multifaceted needs.

Browser London implemented a solution through extensive research, strategic discovery, and wireframing. They integrated a new address lookup API, incorporated an environmental impact calculator, and delivered a modern ReactJS frontend. The result was a significantly enhanced customer experience that improved conversion performance for Seven Seas Worldwide throughout the booking process.

Seven Seas Worldwide