Case Study: Crown Buick GMC boosts leads and engagement with BrownRice Marketing

Crown Buick GMC boosts Facebook followers 12.2% with BrownRice Marketing

BrownRice Marketing partnered with Crown Buick GMC to address the dealership's challenge of generating more digital leads and in-person visits, particularly for its truck sales. The goal was to implement a new strategy to boost overall vehicle sales.

The solution involved a targeted approach combining organic and paid social media content, including sponsored ads with lead forms and tailored content for specific models like the GMC Sierra. This strategy, implemented by BrownRice Marketing, led to a significant increase in engagement and followers. Most importantly, it resulted in a measurable rise in high-quality, in-person leads, contributing to the dealership being recognized as a 2023 and 2024 Dealer of the Year.

Crown Buick GMC