Case Study: Hospice of Santa Cruz County achieves a unified brand strategy with Browne Musser

Hospice of Santa Cruz County clarifies 4 service lines with BrowneMusser

The Hospice of Santa Cruz County, a healthcare organization, faced the challenge of unifying its communications and branding to better convey its expanding purpose beyond hospice care, a difficult subject. They hired the vendor BrowneMusser for strategic branding and communication services to address this.

BrowneMusser developed a comprehensive brand strategy centered on the theme "Caring, for life." The solution included updating the logo to reflect a journey, renaming service lines like the new "Kid WISE" program, and crafting cohesive messaging. The result was a clarified brand identity that effectively communicated the organization's value. The client reported that BrowneMusser's work provided the expertise needed for success, resulting in a great investment.

Hospice of Santa Cruz County