Case Study: Alameda County Health achieves a unified, consistent brand with BrowneMusser

Alameda County Health unifies 3 departments with BrowneMusser

Alameda County Health, a local government health agency, faced a challenge with a fragmented brand identity and an inconsistent naming structure across its departments, which made it difficult for residents to find services. They partnered with the vendor BrowneMusser for a comprehensive rebranding and web redesign initiative to create a unified organizational identity.

BrowneMusser developed a new communication strategy with a core principle of "Health for all," simplified the agency's name to Alameda County Health, and created a cohesive visual identity system with related logos for the agency and its departments. The solution included a full brand system with new templates and a style guide. The result was a unified brand that honors departmental diversity, which was well-received by staff and partners, though no specific metrics were provided in the case study.

Alameda County Health