Case Study: South Hampshire College Group achieves unified brand alignment with Browndog Agency

South Hampshire College Group unifies 3 colleges and plans growth to 4,100 students with Browndog Agency

South Hampshire College Group, a large further education college formed from a merger of three colleges, faced the challenge of unifying its separate institutions under one strong, cohesive brand identity. They enlisted Browndog Agency to conduct an in-depth branding exercise to create a new parent brand and develop a strategy to align the existing college brands.

Browndog Agency developed a new logo and identity inspired by the local topography, using triangular arrows and a specific color palette to reflect the region and convey a sense of positive direction. The solution included a full brand guidelines package to ensure consistency and incorporated flexibility for future growth. The new brand cemented the group's sense of place and provided a clear, professional identity for all stakeholders, supporting an organization that serves 3,600 full-time students and aims to grow to 4,100.

South Hampshire College Group