Case Study: Bluesky achieves a bold brand refresh with Browndog Agency

Bluesky refreshes brand across 20 years of packaging expertise with Browndog Agency

Bluesky, a creative packaging expert with in-house manufacturing, found its branding did not reflect its full capabilities or commitment to innovation and sustainability. They partnered with Browndog Agency for a comprehensive brand refresh to address this challenge.

Browndog Agency developed a new brand identity, creating the 'BlueSky Swirl' logo with supporting straplines to represent limitless possibilities. The solution included stylized product imagery, a redesigned website, and new campaigns across digital, print, and exhibition platforms. This revitalized branding successfully enhanced Bluesky's market presence, demonstrated its design capabilities to prospective customers, and was well-received at industry events.

Bluesky