Case Study: Laura Ashley reinvents its heritage brand for a digital-first world with Brown Dog

Laura Ashley refreshes a 70-year heritage brand with Brown Dog

Laura Ashley, a major British interior brand with over 70 years of heritage, faced the challenge of honoring its legacy while becoming relevant to a new generation of global shoppers following a shift in ownership. The brand turned to vendor Brown Dog for a brand refresh to achieve this reinvention for a digital-first world.

Brown Dog delivered a streamlined brand identity rooted in the company's archive, creating a flexible brand kit for international consistency across retail partners and categories. The solution included an elevated suite of assets like photoshoots and marketing collateral. Brown Dog continues to act as brand guardian, ensuring the legacy is preserved and evolved for the future.

Laura Ashley