Case Study: Turkish Airlines boosts Canadian brand awareness with Brown & Cohen Communications & Public Affairs

Turkish Airlines secures 800 million unique impressions with Brown & Cohen Communications & Public Affairs

Turkish Airlines, a leading global airline, faced the challenge of not being recognized for its business travel and luxury status within the Canadian market. To address this perception issue and drive overall awareness, the airline engaged the public relations and marketing firm Brown & Cohen.

Brown & Cohen implemented a comprehensive solution that included media relations, press trips, corporate events, and strategic partnerships. Their efforts secured 434 media stories, achieving over 800 million unique impressions. They also coordinated over 45 media trips, which garnered 172 unique stories, successfully elevating Turkish Airlines' profile in Canada.

Turkish Airlines