Case Study: Proi Worldwide helps house 268 people through the 200 Doors Campaign with Brown & Cohen Communications & Public Affairs

Proi Worldwide houses 268 people in 3 months with Brown & Cohen Communications & Public Affairs

The customer, PROI Worldwide, faced the challenge of helping vulnerable populations find affordable housing in York Region, a task made more urgent and difficult by the COVID-19 pandemic. Their goal was to house 200 people within three months. They engaged the vendor, Brown & Cohen Communications & Public Affairs, for its marketing and PR services.

Brown & Cohen created the 200 Doors Campaign to raise awareness and solicit landlord support. Their solution included developing media content such as press releases and op-eds. The results were significant: the campaign reached over 9.5 million people, secured 15 media coverages, and housed 268 individuals, exceeding the initial goal. Based on this success, the program was extended.

Proi Worldwide