Case Study: The Empty Stocking Fund revitalizes its brand and reaches a broader audience with Brown Bag Marketing

The Empty Stocking Fund - Customer Case Study

The Empty Stocking Fund, Atlanta’s oldest nonprofit, needed Brown Bag Marketing’s help in 2012 to refresh its dated identity and reach a broader, younger donor base. Brown Bag Marketing worked on brand development, campaign creation, content and social media marketing, digital marketing, and web/app development to reposition the organization.

Brown Bag Marketing delivered a new brand strategy and marketing approach that brought new energy to The Empty Stocking Fund and helped expand engagement beyond its aging donor base. The work also supported measurable impact, including 4,000+ and 47,674, and earned Brown Bag Marketing the 2017 Nonprofit Marketing Award from the Technology Association of Georgia (TAG).

The Empty Stocking Fund