Case Study: Piedmont Healthcare builds a stronger brand with Brown Bag Marketing

Piedmont Healthcare - Customer Case Study

Piedmont Healthcare partnered with Brown Bag Marketing in 2014 to strengthen its brand and promote the “healthy” side of healthcare. The customer needed a new brand strategy and marketing approach that would help it connect with people in Atlanta and build awareness around “living better.”

Brown Bag Marketing delivered brand development, campaign creation and management, digital marketing, and marketing strategy to launch the #livingbetter campaign. The work helped Piedmont expand the initiative beyond brand awareness, and it earned a 2012 First Place AMA Award for Best B2C Visual Branding Identity in Atlanta.

Piedmont Healthcare