Case Study: Piedmont Healthcare promotes healthier living with Brown Bag Marketing

Piedmont Healthcare - Customer Case Study

Piedmont Healthcare partnered with Brown Bag Marketing in 2014 to refresh its brand strategy and better promote the “healthy” side of healthcare. The challenge was to connect with Atlanta audiences in a way that encouraged people to think about “living better,” while also extending the message to the full care experience.

Brown Bag Marketing developed and launched a campaign built around simple, motivating messaging such as “Healthy happens. One step at a time.” and “heart grow stronger.” The work helped Piedmont’s campaign take off and led to Brown Bag Marketing being entrusted with the “care” side as well; the branding earned a 2017 First Place AMA Award for Best B2C Visual Branding Identity in Atlanta.

Piedmont Healthcare