Brown Bag Marketing
22 Case Studies
A Brown Bag Marketing Case Study
Brown Bag Marketing was approached by LG-MRI, a provider of high-quality BoldVu digital displays, with a key challenge. LG-MRI needed to elevate its brand reputation and visual identity to successfully attract and impress a Fortune 500 clientele. The goal was to create a brand that would surpass the expectations of potential business partners.
To address this, Brown Bag Marketing conducted a brand workshop and developed a comprehensive solution. This included restructuring the LG-MRI website to serve multiple audiences, creating a new information architecture, and defining a refined brand voice and visual identity. The result was a powerful new brand and online presence that LG-MRI could confidently position alongside its top-tier clients.