Brown Bag Marketing
16 Case Studies
A Brown Bag Marketing Case Study
The customer Flex, an IoT solutions company, sought to showcase its end-to-end capabilities at the CES conference. They engaged the vendor Brown Bag Marketing to develop a digital experience that would highlight their smallest wearable device and their accompanying IoT platform.
Brown Bag Marketing developed a dynamic AngularJS dashboard that pulled live data from the IoT devices worn by attendees. The solution featured a live-updating leaderboard ranking attendees by steps taken, which then triggered videos and app screen demonstrations. This interactive display successfully demonstrated Flex's product features in real-time to the CES audience.