Case Study: Ecovadis achieves qualified lead generation with Brown Bag Marketing’s integrated LinkedIn and Google PPC campaigns

Ecovadis reaches 440,000+ users with Brown Bag Marketing

Brown Bag Marketing partnered with Ecovadis to execute a three-phase integrated marketing campaign aimed at driving qualified leads and building a prospect list. The challenge involved adapting to Q4 seasonal slowdowns, evolving lead qualification criteria, and continuously refining audience targeting on LinkedIn to reach high-potential prospects aligned with Ecovadis's business objectives.

The solution implemented by Brown Bag Marketing utilized LinkedIn advertising and Google Search Ads, progressing from broad awareness to targeted conversion tactics. This approach reached over 440,000 unique users and provided valuable insights into audience behavior, successfully generating significant traffic and engagement to kickstart marketing funnel activity and lay a foundation for long-term lead generation.

Ecovadis