Case Study: Chef Duds achieves a stronger digital presence with Brown Bag Marketing

Chef Duds boosts site engagement and sales with Brown Bag Marketing

Brown Bag Marketing partnered with Chef Duds, a family-owned provider of custom-embroidered uniforms and apparel. The Atlanta-based business, which had grown through word-of-mouth since 1997, faced the challenge of an outdated website, stale branding, and a lack of digital strategy, hindering its growth and online presence.

The solution from Brown Bag Marketing included a complete revitalization of the Chef Duds brand, the development of a new Shopify website, enhanced social media content, and an aggressive paid media strategy. The results were significant, with the new site and campaigns leading to immediate increases in engagement time, "Add to Cart" and "Begin Checkout" events, sales, and form submissions within the first month after the February 2025 launch.

Chef Duds