Case Study: AT&T achieves faster buyer lifecycle and $40M+ in new contract revenue with Brown Bag Marketing

AT&T - Customer Case Study

Brown Bag Marketing partnered with AT&T Business Services, which faced challenges in marketing its services against major SaaS competitors. Despite AT&T's strong brand, it needed to shorten its buyer lifecycle and better compete with players like Amazon Cloud and Amex Small Business.

The solution involved an inbound marketing program called Campaign Creation & Management, which utilized corporate blogging, content marketing, and employee engagement. Brown Bag Marketing also created the Networking Leaders Academy to train an internal team in social selling. The results were significant, including over $40 million in new contract revenue, a 548% growth in unique site traffic, and an 80% increase in employee bloggers.

AT&T