Case Study: Frosty Boy Global boosts brand appeal with Brother & Co’s Art of Blend refresh

Frosty Boy Global refreshes Art of Blend to win coffee counter space with Brother & Co.

The customer Frosty Boy Global had the challenge of increasing market penetration for its legacy syrup mixer within the competitive international coffee chain sector. Their goal was to modernize and elevate the brand to achieve clear differentiation. They hired the vendor Brother & Co to undertake a comprehensive brand refresh for the product, Art of Blend.

Brother & Co developed a new brand positioning and striking visual identity for Art of Blend, inspired by the creativity of baristas. The solution included an integrated design for labels and packaging that was so compelling its benchmark for success was that retailers would proudly display it on the counter rather than hide it away. The vendor successfully delivered a refreshed brand that balanced art, craft, and simplicity.

Frosty Boy Global