Case Study: Designtex achieves a unified, customizable digital platform with Brooklyn Digital Foundry

Designtex Cellian unifies 13 websites and launches digital customization with Brooklyn Digital Foundry

The customer, Designtex Cellian, sought to build upon its 60-year history by reimagining its digital platform to help customers discover, source, and customize materials. They engaged vendor Brooklyn Digital Foundry for services including web design, development, and strategy to consolidate numerous websites and create new online customization tools.

Brooklyn Digital Foundry implemented a unified, headless digital platform that integrated 13 separate sites and seamlessly connected with the company's ERP. The solution included the market-defining Designtex Digital Studio for on-demand textile customization and, for the first time in the company's history, provided robust analytics to track engagement and inform business decisions.

Designtex Cellian