Case Study: O2 improves forecast accuracy and availability with Brookes Supply Chain Solutions

O2 - Customer Case Study

O2, the commercial brand of Telefónica UK Limited, is a leading UK digital communications company serving over 25 million customers through mobile networks, Wi‑Fi, and retail stores. As inventory grew rapidly and customer expectations rose, O2 needed to ensure the right products were available in the right numbers across every channel. Brookes Supply Chain Solutions provided the demand and supply collaboration solution using the SO99+ platform.

Brookes Supply Chain Solutions implemented a cloud-based, centralized demand-driven planning model with Demand Collaboration Hub, Supply Collaboration Hub, and a constrained supply algorithm to improve forecasting and replenishment. The result was a 10% improvement in forecast accuracy, nearly a 30% reduction in days of stock, and handset availability rising to 97% in the warehouse and 96% in retail stores. O2 also improved collaboration with suppliers and internal teams while keeping inventory growth under control despite major product range expansion.

O2

Nicky McGroarty

Head of Supply Chain