Case Study: Amplifon cuts inventory and obsolescence with Brookes Supply Chain Solutions

Amplifon - Customer Case Study

Amplifon, a global hearing solutions retailer, faced a highly complex and fragmented supply chain that caused a loss of oversight over its inventory and replenishment processes. This challenge risked the quality of its customer service, which is critical as clients need to walk out with a perfectly calibrated hearing aid on the same day. To address this, Amplifon partnered with vendor Brookes Supply Chain Solutions and implemented their ToolsGroup SO99+ software to manage planning and replenishment.

Brookes Supply Chain Solutions provided a solution that gave Amplifon end-to-end control and visibility. Their software senses demand data at every stage of distribution, enabling centralized, automated replenishment and detailed forecasting. This implementation by Brookes cut Amplifon's inventory levels by 18%, reduced obsolescence by 40%, and contributed to a significant improvement in customer service quality, all while freeing store managers to focus on sales.

Amplifon

Alessandro Nobile

Group Purchasing and Supply Chain Director