Case Study: Myriad Genetics boosts campaign conversions with Bronson Ma Creative

Myriad Genetics boosts landing page conversion in 2 weeks with Bronson Ma Creative

Myriad Genetics, a biotech company, tapped Bronson Ma Creative to develop a digital marketing campaign for Breast Cancer Awareness Month. Their challenge was to create a campaign to promote their MyRisk™ + RiskScore® products that would adhere to their new brand standards, drive conversions, and make a meaningful impact.

Bronson Ma Creative developed the campaign strategy, messaging, and designs for social ads and landing pages. The campaign launched successfully and the new landing page achieved a dramatic improvement in conversion rate within the first two weeks. As a result of this success, Bronson Ma Creative's design and wireframes are now being used as a template for additional campaign landing pages.

Myriad Genetics