Brolly
6 Case Studies
A Brolly Case Study
Livingstone Shire Council faced the challenge of communicating quickly and reliably with residents and visitors across a geographically diverse region that regularly experiences natural disasters. To support its customer engagement team, the council used Brolly alongside other messaging tools, with Facebook becoming an especially important channel for emergency updates and community notices.
Brolly was implemented to complement the council’s growing use of social media by helping secure and preserve social posts as records, reducing the risk of losing critical communications if a platform changed or a page was taken down. With Brolly in place, Livingstone Shire Council gained greater confidence in using Facebook before, during, and after disasters, improving reach while protecting its communications archive.
Trish Weir
Council Manager