Case Study: Moncrief Improves Mobile HVAC Scheduling and User Experience with Brolik Website Redesign

Moncrief modernizes its HVAC website with Brolik after 125 years in business

The customer, Moncrief, an HVAC services company with over 125 years of service, needed to redevelop its aging website. They engaged the marketing agency Brolik for a website redesign, building on a pre-existing relationship with a sister brand.

Brolik designed a new component-based website that was mobile-optimized, as data showed a high percentage of mobile users. A key feature was a dynamic, animated illustration on the homepage that changed seasons and weather conditions based on a local feed. The vendor Brolik delivered a site that improved mobile performance and streamlined appointment scheduling.

Moncrief