Case Study: MLS Players Association modernizes its brand and messaging with Brolik

MLS Players Association sharpens its brand with Brolik in 4 words

The MLS Players Association, an organization representing Major League Soccer players, needed to rebrand to align with a new era and an important name change. They engaged the marketing agency Brolik to overhaul their brand visuals and messaging to better reflect their mission and serve as a unified voice for their members.

Brolik conducted in-depth research and interviews to inform a modernized, minimalist crest and a sharpened brand message distilled into four powerful words. The agency then developed a complete brand system and a new website to showcase the identity. The client was highly pleased with the work, leading to an ongoing relationship and a subsequent website

MLS Players Association