Case Study: Houwzer scales home sales with Brolik’s brand and marketing strategy

Houwzer more than doubles home sales with Brolik

Houwzer, a startup real estate brokerage, sought to disrupt the market with a unique model that saves customers thousands by waiving the selling agent’s commission. As they prepared for a growth stage, they faced the challenge of refining their brand positioning and building a marketing foundation to scale effectively. They engaged the marketing agency Brolik to address this.

Brolik implemented a comprehensive solution, beginning with deep audience analysis to develop resonant messaging. They then built a new educational website and launched targeted marketing campaigns focused on life transitions, supported by SEO and video content. This overhaul included a new visual identity with outdoor advertising. As a result, Houwzer more than doubled its home sales in 2017 and secured a funding round for expansion into new markets.

Houwzer