Brolik
32 Case Studies
A Brolik Case Study
Devine Concierge Medicine, a new concierge medical practice founded by two brothers, came to the marketing agency Brolik with a business idea but no brand, website, or clients. Their challenge was to launch the practice from concept and acquire their first patients in a competitive local market.
Brolik developed a full go-to-market strategy, beginning with creating a premium brand identity. After initial paid advertising tests yielded low-quality leads, Brolik shifted to a strategy focused on content and traditional media to educate the market. This approach, combined with later investments in a new website and optimized sales processes, successfully grew the practice. As a result of working with Brolik, Devine Concierge Medicine achieved a steady client acquisition rate and grew to $1.5 million in annual recurring revenue.