Case Study: A Baby Step Adoption achieves a modern, high-performing website with Brolik

A Baby Step Adoption boosts organic traffic 130% with Brolik

A Baby Step Adoption, an adoption agency supporting birth parents and adoptive families, faced challenges with two outdated websites that had a chaotic structure, frequent technical issues, and an ineffective content strategy. They partnered with the marketing agency Brolik to create a single, modern website that could serve both audiences and better reflect their unique identity and values.

Brolik redesigned the website on a modern WordPress foundation, enhancing it with custom visual elements and inclusive stock photography to give the site a distinctive and welcoming personality. They reorganized years of complex, state-specific content for clarity and SEO, built custom interactive components, and implemented optimized integrations. The results were significant, with organic traffic increasing by 130% and overall site visits up 492%, providing a stronger, more scalable foundation for growth.

A Baby Step Adoption