Case Study: MediaMarket enhances the in-store customer experience with Brocade's WLAN solution

Mediamarket of Italy Enhances the Customer Experience with Brocade

Mediamarket, Italy’s leading consumer electronics chain with 113 stores and over 7,500 employees, sought to enrich the in‑store shopping experience by adding Wi‑Fi during a remodel of two flagship locations. The company needed a secure, highly available and scalable wireless solution that could support many concurrent clients (laptops, smartphones and Smart TVs), provide increased bandwidth for future services like VoIP, and adapt to varied store layouts.

Mediamarket deployed Brocade Mobility 650 access points, RFS6000 controllers and an AirDefense 4250 appliance (implemented with systems integrator Teicos) and rolled the solution out to 70 stores with the remainder scheduled by year end. The WLAN delivers reliable multi‑floor coverage, separates guest and employee access for improved security, reduces cable clutter, and enables customers to browse, view demos and access promotions—elevating the shopping experience and differentiating the retailer.

MediaMarket

Luca Luminoso

CIO at Mediamarket