Case Study: MyBuys achieves 100% up-time during Black Friday and Cyber Monday with Brocade Virtual Traffic Manager

Brocade Virtual Traffic Manager Helps Ensure 100% Up-Time on Black Friday, Cyber Monday and Through the Holiday Shopping Season

MyBuys delivers coordinated personalization across ads, email, web and mobile for hundreds of retailers, using an Active Shopper Database of 250 million consumers matched to 1 billion devices. The company needed to serve billions of targeted offers across three data centers while handling extreme holiday spikes (Black Friday ~2x, Cyber Monday ~3x normal traffic) and reliably meeting strict SLAs for high-profile clients.

MyBuys deployed the Brocade Virtual Traffic Manager for software-based load balancing, real-time server monitoring, and TrafficScript-driven automation to manage traffic and scale easily. The solution delivered a worry-free, scalable environment that achieved 100% up-time through the holiday season, exceeded SLAs, supported more than 10x traffic growth, and resolved a key scaling bottleneck in weeks rather than months.

MyBuys

Risto Kotalampi

Senior Director of Operations