Case Study: a global oncology company improves global commercial engagement with Broadstreet’s virtual meeting solution

Global Oncology Company keeps 90% of attendees satisfied with Broadstreet's virtual global commercial meeting

A global oncology company faced the challenge of connecting with its international commercial organization during the pandemic when it could not gather in a single location. They turned to the vendor Broadstreet to create a virtual environment for a global meeting.

Broadstreet applied its unique approach to virtual meetings, combining a television broadcast-like environment with storytelling to create a more intimate connection. The two-hour meeting featured forty presenters in conversational sessions and was broadcast twice with translation to accommodate global time zones for 300 attendees. An internal survey reflected an extremely positive reaction, with over ninety percent of the audience finding the meeting convenient, effective, and worthwhile, leading the organization to plan on expanding these meetings throughout the year.