Case Study: Global Biotech unifies and energizes its new salesforce with Broadstreet’s product launch program

Global Biotech launches first Parkinson’s therapy with Broadstreet in a week-long program

The customer, a global biotech company, was preparing to launch its first commercialized therapy for Parkinson's disease and faced the challenge of preparing a new salesforce while establishing a unified team culture. To meet this need, they partnered with Broadstreet for a product launch program.

Broadstreet designed and developed a week-long immersive program that connected the sales team to the patient experience through stories and agency-partnered content. The solution successfully unified the organization, leaving attendees with a strong sense of purpose and optimism. As a result of the event's success, Broadstreet was subsequently engaged by the company's CEO to handle all investor relations design and communication efforts.